posthog.com
Posthog
PostHog fills their Open Graph image with the real app and their hand-drawn hedgehog world. It is essentially a screenshot of the product interface with their playful isometric illustration off to one side, light and busy and unmistakably them. It leans on personality and 'here is the actual thing' rather than a single tidy headline. If your brand has a strong illustrated style, letting it spill into the OG image makes you instantly recognizable, though a layout this detailed does ask a lot of a small thumbnail.
What you can borrow
- Show the real product instead of a polished marketing abstraction
- Let a strong, ownable illustration style carry recognition
- Watch the thumbnail size, since a dense screenshot gets hard to read small
The specs
- Headline
- Logo only, no headline
- Dimensions
- 1200 × 632
- Format
- PNG
- File size
- 199 KB
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